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Food for Thought

One of LQ’s readers recently wrote: “There are a lot of articles in LQ that are substantial. I can’t read every article. How should I choose?”

It’s an excellent question - and this reader knows it isn’t uncommon for us to be asked this question. It’s a quandary that many face when they start to read LQ. Some readers enjoy the entire issue while others single out specific articles to read and reflect on.

Each issue of LQ is put together with the highest regard for LQ’s discerning readership, whose time is of considerable value. During various publishing and editorial seminars over the past several decades, I have heard that a magazine’s content can be likened to that of menu. In the case of LQ, we aim to provide rich editorial content for executives’ minds. We do not expect you to order everything on the menu, and appreciate that you’re likely looking for something palatable for today; Specific articles at the moment about best practices and business cases germane to you. This may be a few articles or more, depending on your appetite.

However, we can offer some suggestions. A quick scan of LQ’s cover tells you about the theme of this edition, and the leaders in the field who have contributed to this edition of LQ.

A glance at each article’s heading and the deck underneath affords you with a sampling of what to expect from each article. And the illustrations are designed to complement the hypothesis and theme underlying each paper. You can, of course, also leaf through LQ’s pages and consider each article, and sample all of them.

While the contributors to this issue aren’t household names, they are renown in their respective fields in the United States and Canada. Dr. David Closs, begins this special report on applied technology in supply chain management and logistics with an insightful look at how four universities and IBM are enhancing student exposure to the latest planning and operations technologies in the field. Chris Norek and Scott Sykes have clearly documented the value Supply Chain Event Management affords companies and organizations. Greg Slawson’s essay on Integrated Logistics Management is bound to change the way logisticians look at creating sustainable advantages over competitors. Kurt Kuehn’s article also reflects on how an organization’s supply chain strategy cannot be separated from its business strategy in today’s competitive environment. Craig Fuller focuses on the perils of applying technology in the supply chain without possessing sufficient overall business acumen and training. Jim Davidson provides us with an important commentary on the application of technology. David Griffith’s case study on applied technology in China and other emerging markets shows us important lessons learned and protocols for success.

Mark Morrison’s article examines the capacity crunch in transportation, a subject recently addressed by a panel of distinguished speakers at Toronto’s CLM Roundtable, that is of paramount importance - as evidenced by the turnout of delegates for this roundtable.

After you’ve read about LQ’s contributors and their titles on the magazine cover, there’s the table of contents, with short article summaries to help you navigate. While we suggest these few tips can help to make selections from LQ’s menu of contributors, the best way is to read all of them.

Fred Moody, Editor and Co-Publisher